Ted Baker

In 1988 Ted Baker established himself as a shirting specialist of some repute and quickly went on to develop a wider range of exceptional menswear designs.

In time, he also found sophisticated ladies clamouring for him to apply his unique flair for fashion to womenswear as well. He duly obliged, of course, and soon all four corners of the world had cottoned on to what Ted still likes to call ‘fashion’s best kept secret’.

Today, Ted Baker London is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and unswerving attention to detail.

Ted Baker launched their eyewear collection back in 2001. Ted’s eye for detail remains as true to his roots as ever in his coveted optical collection. Quirky distinctive styling meets handcrafted quality, for an ocular spectacular that mixes and matches bold colours and patterns to create unparalleled, individual eyewear.

The designs see rich colours and patterns in a variety of styles and take inspiration from the 50s and 60s classic shapes which are timeless and back to rock today’s fashion. The brand offers a popular and diverse luxury range.

With frames lined in unique prints, and hidden trims concealing messages, Ted’s eyewear is as inventive and original as it is upbeat and vibrant… just like the man himself, in fact.